Connect, Stay Active, Live Well


In a nutshell

Winner of the UCL Grand Challenge of Human Wellbeing Ageing Research Prize Workshop, UCL Bright Ideas Award and the Ageing Better in Camden Big Lottery bid, RecommendMe is a fast growing startup based in Central London, providing a unique solution to a growing problem amongst ageing populations in the UK and other developed countries: social isolation amongst older adults.



Expand the sections below to find out more:

The challenge ▲

In March 2013 a House of Lords report, Ready for Ageing, warned that the UK is 'woefully underprepared for ageing'. Some of the report's projections about ageing include:

  • There will be 51% more people aged 65 and over in England in 2030 compared to 2010, from 11.4 to 16 million
  • There will be 101% more people aged 85 and over in England in 2030 compared to 2010
  • [source: Office for National Statistics, quoted in Ready for Ageing.]

There is also a growing evidence base around the complex challenge of loneliness, and the Campaign to End Loneliness reports:

  • 17% of older people are in contact with family, friends and neighbours less than once a week and 11% are in contact less than once a month (Victor et al, 2003
  • Over half (51%) of all people aged 75 and over live alone (ONS, 2010)
  • Two fifths all older people (about 3.9 million) say the television is their main company (Age UK, 2014)
  • 63% of adults aged 52 or over who have been widowed, and 51% of the same group who are separated or divorced report, feeling lonely some of the time or often (Beaumont, 2013)
  • 59% of adults aged over 52 who report poor health say they feel lonely some of the time or often, compared to 21% who say they are in excellent health (Beaumont, 2013)
  • A higher percentage of women than men report feeling lonely some of the time or often (Beaumont, 2013)

Loneliness is a bigger problem than simply an emotional experience. Research shows that loneliness and social isolation are harmful to our health: lacking social connections is a comparable risk factor for early death as smoking 15 cigarettes a day, and is worse for us than well-known risk factors such as obesity and physical inactivity.

The general physical and social changes that occur due to ageing can result in the reduced health and wellbeing of an individual. Being active and staying connected to friends, family and community is essential for a healthy ageing society. The process of ageing and how it influences social and physical activity differs between individuals but there are currently no existing tools for supporting healthy ageing with widespread availability, with the consequent transition from active to sedentary inevitably rapid for many.

Close "The challenge"

Our solution ▲

RecommendMe is a digital platform for use by an ageing population, able to connect a user to relevant services, activities and peer groups. Personalised recommendations will be developed for each user based on their interests, their physical, mental and social capacity, geographical location and the activities undertaken by their peer group.

There is a rapidly expanding number of older adults using digital technologies. Currently;

  • 42% of people 65+ use the internet daily and 14 % weekly
  • 80% of households with 2 people, 1 aged 65+, have internet access, as do 84% of all households

We are developing our product with the unique combination of people power through the huge breath of Ageing Better in Camden partners and beneficiaries, together with sophisticated digital profiling and search technologies.

In the real world, we are working with the enormous number of providers of activities, events and services for older adults in Camden, ensuring that they can populate the RecommendMe platform quickly, easily and affordably. We are also in touch with Camden residents to understand the public's experiences with staying active, and connecting with friends, family and community. Both providers and residents are very much a part of the design process through a series of user experience workshops so we know that our final product is exactly what the users themselves say they want and need.

In the digital world, RecommendMe uses sophisticated search and profiling technologies. By collecting and analysing trends in the activity data of individuals, a profile of abilities and relevant activities can be developed for the user-base. Furthermore, we will be able to connect individuals to their peers via clusters of users with similar profiles, allowing individuals to attend activities together thus reinforcing the motivation to stay active. RecommendMe will also have the capacity to identify gaps in voluntary and commercial services creating a constructive feedback loop.

RecommendMe is also grounding itself in evidence-based research relating to behaviour change in older adults. We are working with the Centre of Behaviour Change at UCL to understand motivating factors and remove some of the psychological barriers in a tangible manner to best facilitate older adults to connect and stay active.

Close "Our solution"


For everyone

Our digital platform is in prototyping phase just now. We're working with Camden Residents to ensure the experience is exactly what you want and need. If you're interested in getting involved or finding out more, please do get in touch with Georgina using the contact form or via the general contact info.

The platform will be completely free for the public to use, so why not let us know you're interested and we'll drop you a line when we're ready with our final product!

I'm interested to find out more about RecommendMe

For providers

If you're a provider of activities, events and/or services in Camden Borough, and your interested in finding out more about how to benefit our platform, please contact Alise, as above.

Or just give it a go straight away! During the development of our app we’re offering free submission of any provider information. You'll find it's quick and easy to add what you offer to our platform. Any questions let us know!

General contact info

Have a question or comment? Please contact the RecommendMe team and they will be more than happy to help.

020 8144 6921

Twitter logo @RecommendMeApp

Facebook logo RecommendMe App

I'm interested to find out more about RecommendMe